Facebook is making a number of moves to help local news publishers do their work better and generate revenue to pay for it, as detailed in this space earlier – here, here and here. But individual negotiations between Facebook and the biggest local news publishers – the chains of daily newspapers – are still in their early stages.
What publishers primarily want from Facebook is what they call a “level playing field.” They contend they don’t get enough value for their content when it is featured on Facebook.
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