By: E&P Staff Our-Hometown, Inc. has reached an agreement to provide Web sites for six weekly community newspapers owned by The Beaumont Enterprise, a division of The Hearst Corporation.
Every week the newspapers will send
Our-Hometown the same PDF files they use for printing the papers. All articles, pictures and captions, as well as classified and display ads will be extracted and converted to an HTML based Web site.
?Advertisers on our daily's Web site are looking for increased exposure in the markets served by our weeklies," Jeff Noble, advertising director for The Beaumont Enterprise, said in a release. "Our-Hometown's system enables us to quickly and easily build and maintain strong websites for the weeklies. This advertising source alone makes a strong ROI case."
In addition to ads from the daily, the weeklies' ROP display ads and third party ads from Yahoo Publisher Network will be run on the Web sites. Display advertisers from the print editions will not only gain exposure from their ads on the Web sites but from the recognition of those ads by search engines.
Stephen Larson, CEO of Our-Hometown, Inc., estimates that about half of all weekly U.S. newspapers do not have dynamic Web sites. Our-Hometown currently provides content conversion services and Web site hosting to over 70 newspapers, many of them weeklies.
In addition to its daily flagship for which it's named, The Beaumont Enterprise (
www.southeasttexaslive.com) group publishes several weeklies in Southeast Texas, including the Jasper Newsboy, the Hardin County News, the Mid-County Chronicle, and the Orange County News. The newspaper also produces the Southeast Texas Business Monthly, and Lakecaster, a monthly outdoor publication.
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