Herald Sun Harnesses Popular Podcast for Subscription Opportunities

Posted Wednesday, September 4, 2019 11:30 am

Nathaniel Bane | INMA

Everyone is going audio. But how does a newsroom make this work for subscription growth?

It’s a challenge we are continuing to grapple with at the Herald Sun. Our sport and news teams publish podcasts on topics ranging from Australian rules football and SuperCoach (our market-leading fantasy sport game) to crime and local history.

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Herald Sun Harnesses Popular Podcast for Subscription Opportunities

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