Herald Tribune Rebrand to NY Times Starts Oct.15

By: Channel NewsAsia

The International Herald Tribune will be formally renamed the International New York Times on October 15, ushering in a new era for the 125-year-old newspaper.

The New York Times Co, which owns the Paris-based daily, indicated in February the rebranding would take place. But the date was announced on Tuesday by publisher Stephen Dunbar-Johnson.


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