At the close of a year, it can be instructive to look back on what’s transpired. And if a picture is worth a thousand words, then these five charts, are worth enough words for a medium-length Harper’s cover story, even though you can plow through them faster than a medium-sized Twitter thread. They are also built using insights gathered throughout the year from Digiday+’s research panel.
We begin, as we (sadly) must, with the pandemic. Publishers entered 2021 hopeful that they’d be able to get back to something normal-seeming by the end of the year. But as the media world cheered — then groaned — as vaccination rates rose after plateauing this past spring and summer, it became clear that a return to full-time, in-office work was unlikely.
By the third quarter of 2021, well before the omicron variant’s rise more definitively scuttled many office return plans, nearly two thirds of publishers had heard that they would be returning to in-person work only occasionally.
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