Here’s How Bloomberg Media Plans to Turn a Popular Podcast into Paying Subscribers


In February, roughly two and a half years after launching its paywall, Bloomberg Media met a major milestone: 300,000 paying subscribers. The subscription business is now the company’s strongest area of revenue growth. But a subscription is expensive ($35/month or $420/year). It’s not for everyone. A big question for Bloomberg: where should they look for their next subscribers?

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