Overstory Media Group (OMG) is a startup media group that operates newsletter-based local media outlets and currently manages ten local brands in British Columbia, Canada. Recently they announced plans to hire 250 new journalists and launch 50 new outlets within the next 24-months.
The growth is financed by Canadian tech entrepreneur Andrew Wilkinson who partnered with a local digital journalist Farhan Mohamed to manage OMG.
OMG will provide salaries, benefits, and legal support for the journalists they hire and rely exclusively on local advertising as their primary revenue stream and hopes to add an audience revenue model in the future.
In this episode of “E&P Reports,” Publisher Mike Blinder goes one-on-one with Canadian digital news disruptor Observer Media Group’s CEO and Co-Founder Farhan Mohamed about their business model, editorial focus and plans for expansion across North America.