Following the success of the National Preprint Network (NPN), NPN has launched the Hispanic National Preprint Network (Hispanic NPN). The network is off to a successful start, with almost 30 Hispanic publications already on board. Publications participating in the Hispanic NPN include El Sentinel, Hoy Fin de Semana, Impacto, La Voz and Vida en el Valle.
Any Hispanic publication of a current NPN member with a minimum circulation of 25,000 in a top 25 Hispanic market is automatically grandfathered into the newly established Hispanic NPN. Publications in the Hispanic NPN will retain exclusivity in their market. If a Hispanic publication declines to participate, then another Hispanic publication in that market will be invited to join the network.
The steering committee for the Hispanic NPN will be the same as that of NPN. The marketing, processes and procedures are in place, and NPN is guiding the Hispanic NPN members through this process.
NPN is a joint venture linking major market newspapers throughout the country. The alliance connects member newspapers' paid and total-market coverage programs, providing clients the ability to efficiently execute a national preprint buy.
CNPA Advertising Services is the administrator of the National Preprint Network. For more, see NationalPreprintNetwork.com.
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