Hollinger creates ad group for U.S. papers page 76

By: Mark Fitzgerald Using a model that worked for the chain in Canada, Hollinger International is launching a national sales organization for its U.S. newspaper properties called Aditus (U.S.A.).
Like Aditus Canada, the organization that represents Hollinger's 150-plus daily and weekly papers in Canada, Aditus (U.S.A.) will have satellite offices around the country. It will be initially based in Chicago, the company says.
"This represents one of the most important initiatives we have taken in some time," says David Radler, Hollinger president and chief operating officer. "National advertising in the U.S. is one of the most important sectors of our business and one that we believe is underserviced.
"Aditus will give our national advertising partners a single source of information, service, and support for every one of our papers from the Chicago Sun-Times to the Mt. Vernon [Ill.] Register-News," adds Radler.
Ken DePaola will be president of the new venture while continuing in his role as president and publisher of the Chicago Daily Southtown and Star community newspaper group.

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?(copyright: Editor & Publisher May 1, 1999) [Caption]


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