Home Page Ads Rise, Ad Base Diversifies

Posted Tuesday, January 8, 2013 12:51 am

By: Mark Walsh | Media Post

As a result of higher seasonal ad spending, the fourth quarter is typically the strongest of the year for display advertising. But the latest report from Macquarie Securities analyzing home page ad trends suggests that display advertising at the end of 2012 improved in the prior quarter and year-earlier period, too.

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Home Page Ads Rise, Ad Base Diversifies

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