Honolulu Says Aloha To Ad-Free Experiment

Posted Thursday, May 19, 2011 12:00 am

By: Carol Marie Cropper | NetNewsCheck

In the last two years, Honolulu's largest newspaper died (or merged into its smaller rival, if you prefer) and three of its TV stations combined digital operations. And if that wasn't enough drama, one of America's richest men founded a news site hoping to make a profit without ads.

That leaves this market--the nation's 61st largest in terms of population, and Nielsen's No. 72 media market, with an estimated $413 million in local ad spending (according to Borrell Associates)--with one major newspaper site, three prominent TV Web sites, the ad-less news site, and a smattering of others.

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Honolulu Says Aloha To Ad-Free Experiment

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