If you think about the way you scroll through social media in a given day, you’ll realize that it includes a lot of sampling — clicking through and scanning an article, or watching a short video with the sound off.
It hasn’t been totally clear how audio fits into this. “I come from the TV world, where there’s a lot of video for us to use,” Delaney Simmons, WNYC’s social media director, told me. “[In radio], we have a unique problem in that our content isn’t necessarily shareable.” After all, how do you skim a podcast or listen to an audio clip on mute?
Comments
No comments on this item Please log in to comment by clicking here