HotJobs Renews Deal With IBS

Posted Friday, September 5, 2003 12:00 am

By: E&P Staff (Adweek IQ) HotJobs has renewed a national advertising deal that includes online and on-air promotions with Internet Broadcasting System, a network of local news Web sites.

The agreement calls for HotJobs, an online job market owned by Sunnyvale, Calif.-based Yahoo!, to power the employment areas of IBS-operated Web sites belonging to 55 TV network affiliates, many owned by NBC, Cox Television, The Washington Post Co., and Hearst Argyle. The number of participating markets is up 57% from last year's 35, following IBS' addition of Cox to its portfolio in January.

The on-air portion of the deal, now in its fourth year, includes co-branded TV spots on the affiliate stations that will inform people about the local job-searching resource.

The renewal comes as IBS looks to expand its base of national advertisers by selling its online news network as a way to reach a large, unduplicated, primarily at-work audience.

National advertisers, which include United Airlines, America Online and AutoTrader, currently represent about 10% of the Minneapolis-based company's ad revenue; local advertisers make up the balance, according to CEO Tolman F. Geoffs. IBS, which is on pace to claim about $60 million in ad revenue this year, expects to increase national advertising by 60% next year and local by 30%, he said.

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HotJobs Renews Deal With IBS

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