By: E&P Staff The Houston Chronicle and its Web site, Chron.com, have partnered with Advanced Mobile Solutions, Wayne, Pa., to mobilize local print and Web-based classified advertising data using a combination of text/SMS messaging and mobile Web.
The Chronicle's MyClassifieds2Go is the first mobile classified service to use AMS's patent-pending ConTextual Search technology, which allows readers to quickly search and browse classified listings by texting descriptive key words to the Chronicle's short code 24766 (CHRON). For example, a user can text the words SEARCH HOMES KATY to 24766 and receive a return SMS message with an embedded mobile Web (WAP) link to the search result in the WAP site, where complete details, descriptions and photos may be reviewed.
Features in the WAP site include e-mail listing and Click2Call, in addition to tracking all mobile Web traffic stats and text-message requests.
"Mobile is an ideal progression for newspapers and will soon represent the third distribution channel for their advertising content, following print and web," David Sawyer, Advanced Mobile Solutions executive vice president of business development , said in a statement.
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