Walk past a bus shelter, check product packaging, visit a home improvement store and you’ll see Quick Response (QR) codes. They have gone mainstream, as 14 million people scanned a QR code in June, according to a new report from comScore, and it turns out that half of the time they scanned codes in a newspaper or magazine. Newspapers (and some broadcasters) are exploring how they can make good use of these codes to drive traffic from the print product to the Web via mobile devices, and it may be working.
“It’s sort of a no-brainer. We’ve been putting Web refs in [the newspaper] for a long time,” says Cory Haik, deputy editor of universal news at the Washington Post. The advantage with QR codes, Haik says, is that you can actually measure the traffic to the site from QR codes. And they’ve been impressed with the results. “For our readership, we feel really good about it and want to keep offering them.”
Comments
No comments on this item Please log in to comment by clicking here