Fox Corporation is getting an enormous bargain to broadcast the 2026 World Cup next month, industry analysts say.
It is paying less than $500 million to air the tournament, according to people familiar with the agreement who were not authorized to speak on the matter. Yet experts say the rights are worth as much as three times that amount, raising questions about how Fox secured such an incredible deal.
The answer stretches back to March 2014, when FIFA’s board convened in a soundproof room reserved for the most important decisions, deep in the subterranean layer of its glass-and-steel headquarters in Zurich.
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