How a Retired Journalist Helped Swing Maine’s Senate Race

Posted Wednesday, November 25, 2020 5:38 pm

Pete Vernon | CJR

Bill Nemitz remembers the moment he realized a new front had been opened in one of the most important senate races in the country. It was early October; Nemitz, a columnist for the Portland Press Herald, had his home television muted during a commercial break when he saw a familiar face appear on screen.

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Borealis Philanthropy’s Racial Equity Journalism Fund (REJ) and the American Press Institute (API) recently partnered to launch a new Listening and Sustainability Lab, which will support four publishers of color who want to delve into practices for listening and engagement with audience segments in order to lead to stronger journalism and new revenue streams. The lab—a pilot program, funded largely by the Robert R. McCormick Foundation—was announced late last year. According to Amy Kovac-Ashley, vice president and senior director at API, the chosen publishers will develop a listening plan after selecting their audience segment.