How a Split-Up BuzzFeed Sees its Video-Heavy Future

Posted Monday, September 19, 2016 7:51 am

Margaret Sullivan | Washington Post

When many people hear the name BuzzFeed, they may think “exploding watermelon.” That’s reasonable enough, since BuzzFeed’s video of a melon unable to take the pressure of one more rubber band got more than 5 million views last April — with 800,000 people watching the messy event as it happened on Facebook Live.

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How a Split-Up BuzzFeed Sees its Video-Heavy Future

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