How a Utah Media Company Aims to Take Native Advertising Local

Posted Thursday, June 23, 2016 7:36 am

David Uberti | CJR

Experimentation is often more helpful in highlighting what doesn’t work than what does. Take a sponsored post from February 2015 that Deseret Digital Media produced for the Utah Transportation Coalition. “Utah: A national model and blueprint for the future,” reads a piece extolling the virtues of a plan to bolster the state’s transit system.

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How a Utah Media Company Aims to Take Native Advertising Local

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