How Aftonbladet Reaches 20 Percent of Sweden on Mobile

By: Alastair Reid | Journalism.co.uk

Founded in 1830, Swedish outlet Aftonbladet is the biggest daily newspaper in the country. In 1994 it went online. In 2003 it launched its online subscription model, Aftonbladet Plus.

Eleven years later, the organisation boasts 1.8 million visitors to its Aftonbladet Plus service on mobile every day, constituting 20 per cent of the population, and 1.5 million to desktop.