How AJ+ and Norway's NRK are Engaging Millennials

Posted Friday, November 14, 2014 1:24 pm

By: Abigal Edge | journalism.co.uk

Millennials are most likely to engage with content that "inspires conversation", according to Jigar Mehta, engagement lead at Al Jazeera's recent side-project AJ+.

"What's interesting about this generation is they really want this 'one-to-one'," he told delegates at the News Xchange conference in Prague today.

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How AJ+ and Norway's NRK are Engaging Millennials

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