How Austrian Publisher Die Presse Made Its Video Business Profitable

Posted Wednesday, April 10, 2019 9:28 am

Lucinda Southern | Digiday

After years running a loss from its video efforts, video now accounts for 10% of digital ad revenues of Styria One Digital, the sales house for Austrian news publisher Die Presse. The publisher has attributed the rise to running muted autoplay video and claims the user experience hasn’t suffered as a result.

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How Austrian Publisher Die Presse Made Its Video Business Profitable

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