How Axel Springer is Adapting Its Pricing Strategy to Grow Reader Revenue

Posted Tuesday, February 18, 2020 9:34 am

Lucinda Southern | Digiday

Axel Springer, publisher of popular tabloid Bild and newspaper Welt, is bullish about the prospect of growing its reader revenue this year by adding new subscribers and increasing the lifetime customer value of existing ones. The German media company has 568,000 digital subscribers across two titles, Bild Plus and Welt Plus.

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How Axel Springer is Adapting Its Pricing Strategy to Grow Reader Revenue

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