How Axel Springer’s Bild Uses Video to Drive Subscriptions

Posted Wednesday, October 16, 2019 7:50 am

Lucinda Southern | Digiday

Video is emerging as a top subscription driver for Bild.

The tabloid from German media giant Axel Springer is spending more to create video content after finding that eight out of the top 10 highest-converting articles are either video documentaries or contain video of some form. Bild has a premium tier of content that paying subscribers get access to, Bild Plus.

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How Axel Springer’s Bild Uses Video to Drive Subscriptions

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