How BBC is Using Yik Yak to Talk to Millennials

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BBC has already experimented with Whatsapp, WeChat and Line in an effort to reach readers on the apps they’re already using. Now, it’s going deeper on Yik Yak.

As a part of special week of mental health coverage, BBC News turned to the platform to ask users about which mental health issues and taboos people should be talking about. Yik Yak is both location-based and anonymous, making it a popular, albeit controversial app on college campuses.

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