How BBC News Creates New Content Verticals

Posted

BBC Global News is launching more verticals and sub-brands — outside of its regular news cycle — in order to grow its international audience and drive more ad revenue.

Currently, BBC has five content verticals — Culture, Travel, Future, Worklife and Reel — which houses its non-news video content. Within the verticals, it has sub-brands based on audience and advertiser demand.

Read more

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment