For the past two years, the social media team at BBC News has been experimenting with video content on Instagram, producing 15-second videos named #BBCShorts, in a bid to engage younger, on-the-go audiences with the news of the day.
But since the social platform lauched Instagram Stories in August 2016, a feature that allows users to publish a stream of videos and pictures that disappear after 24 hours, the BBC has been able to try and draw in followers in a new way, explained Mark Frankel, social media editor, BBC News.
Comments
No comments on this item Please log in to comment by clicking here