How BBC News Is Using LinkedIn

Posted Wednesday, April 3, 2019 10:15 am

Lucinda Southern | Digiday

BBC News has been honing its content strategy on LinkedIn over the last 18 months, working out the types of content audiences respond to and using the platform to generate stories.

In the last 12 months, BBC News has increased output from around three to five posts a day, a mix of motivational, inspirational content, topics relating to identity...

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How BBC News Is Using LinkedIn

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