By: Lucia Moses | Digiday
While other publishers are guzzling at the social media traffic spigot, Bleacher Report is going against the grain in taking a more cautious approach to growing its social dependency.
It may be surprising, considering that Bleacher Report was the eighth most-shared publisher on Facebook and sixth most tweeted on Twitter in January, and the top sports site on both platforms, according to social analytics firm Newswhip. And given Bleacher Report’s users skew young (85 percent of the users of its popular Team Stream app are younger than 35), it could be considered crazy for the brand to ignore social platforms that are popular with its target audience.
Comments
No comments on this item Please log in to comment by clicking here