How Bloomberg Is Fighting To Reclaim Homepage Traffic

Posted Tuesday, January 24, 2017 10:45 am

Lucia Moses | Digiday

Publishers are struggling with the decline in home page traffic across the board. Bloomberg Media thinks it has found a remedy: When it relaunched its technology vertical in October, Bloomberg decided to ditch the infinite scroll at the end of articles and send people to the vertical’s homepage instead.

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How Bloomberg Is Fighting To Reclaim Homepage Traffic

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