How Bloomberg Media Plans to Win in the Crowded Events Business

Posted Tuesday, September 15, 2015 7:56 am

Lucia Moses | Digiday

Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out.

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How Bloomberg Media Plans to Win in the Crowded Events Business

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