How Bloomberg Media's Innovation Hub Designs News Services Focused on Audience Needs

Posted Wednesday, January 2, 2019 12:00 pm

Caroline Scott | journalism.co.uk

BHIVE, Bloomberg’s human-centred research and prototyping group launched in 2017 to understand what motivates news consumers.

The cross-functional team of designers, engineers, product developers and researchers work to build and test digital solutions that improve the news experience for Bloomberg's audience.

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How Bloomberg Media's Innovation Hub Designs News Services Focused on Audience Needs

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