Bloomberg Media wants to further monetize trending news stories as well as readers who arrive on its sites from social media, across its Europe, Middle East and Asia (EMEA) markets.
Last week’s IAB Upfronts saw publishers such as Bloomberg Media and the Guardian tout plans to unlock new audience data insights for advertisers. Bloomberg Media is doing so with the rollout to EMEA markets of three ad tech tools — B:Match, Social Connect 2.0 and Trendr — created in-house in the U.S.
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