How Bloomberg Sped Up Its Sites to Boost Pageviews Per Visit by 15 Percent

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Unsexy tweaks make all the difference when it comes to page speed.

Between October and December, Bloomberg Media shifted all of its verticals to its proprietary article-template platform called Javelin. The move helped its articles load faster because Javelin utilizes a newer and more efficient internet protocol, and it allows web developers to more easily isolate problem areas and make more frequent alterations.

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