How Brazil’s Largest News Media Company Diversifies Revenue Through Innovative Advertiser, Audience Offerings

Posted Friday, January 25, 2019 12:00 pm

Dawn McMullan | INMA

Marcelo Benez is the executive commercial director at Folha de S.Paulo, Brazil, and is the president of INMA’s Brazil Division Board of Directors. Those in the advertising departments at news media companies don’t get as much love these days as those focused on audience, so I wondered what Marcelo is working on.

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How Brazil’s Largest News Media Company Diversifies Revenue Through Innovative Advertiser, Audience Offerings

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