When news of the Paris attacks broke, the app Breaking News first sent out “proximity alerts” to its push notification subscribers — location-based notifications to people in the city. Next came “emerging story” alerts, when it was clear a big news event was in the making. Those were followed by the first of many global alerts.
Relevancy is the name of the game for Breaking News, a startup owned by NBC News that works by scouring the Web for news, then sends out alerts about it.
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