How Business Insider’s Distributed Brand Is Diversifying From Facebook

Posted Tuesday, April 18, 2017 12:45 pm

Ross Benes | Digiday

Insider, the lifestyle spinoff of Business Insider launched as a distributed brand 19 months ago, is now figuring out how to turn a distributed brand into a successful owned and operated property.

Last May, Insider launched its own website at thisisinsider.com, eight months after debuting on social media.

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How Business Insider’s Distributed Brand Is Diversifying From Facebook

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