How BuzzFeed Is Making its Video Shows Business Sustainable

Posted Tuesday, May 21, 2019 10:00 am

Sahil Patel | Digiday

BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year.

In an effort to make the business sustainable, the company is focused on not only distributing individual shows across more than one platform at scale—and collecting ad revenue from those platforms—but also increasingly pitching marketers on buying sponsorships...

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How BuzzFeed Is Making its Video Shows Business Sustainable

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