How BuzzFeed is Pushing into Commerce With a 12-Person Team

Posted Wednesday, April 5, 2017 7:55 am

Max Willens | Digiday

For many publishers, doing commerce means salting one’s content with affiliate links. For BuzzFeed, it means grabbing an idea from a Facebook comment, turning it into a product ready to ship within two days, and moving thousands of units of said product in less than a week.

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How BuzzFeed is Pushing into Commerce With a 12-Person Team

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