How Buzzfeed Leaves No Article Behind on Social Media

By: Krystina Shveda | theMediaBriefing

An examination of the NYT's articles shows a large proportion of those that are less shared are wire content (AP and Reuters), which accounts for more than half the articles the NYT published during the period. Without it, the NYT performs significantly better, though still much worse than Buzzfeed in both median and average measures.

We shall be following this post up with a look at the impact of wire content. One area where most traditional media companies are still struggling to keep pace with their newer, more digital counterparts is in taking advantage of social sharing.