Overview
CTech, a leading digital news outlet, has taken a significant step into AI-driven journalism by incorporating Caledo’s technology. Editor in Chief Elihay Vidal has become the face — or rather, the AI-host — of this transformation, seamlessly presenting CTech’s news content in engaging, TV-style and social-style video newscasts, along with journalist Ariella Karmel’s AI-host. Daily video roundups summarize key headlines, while short, mobile-friendly newscasts are optimized for social media platforms to further enhance reach and engagement — all with no effort on the publisher’s part.
Challenge
As video continues to dominate digital engagement, CTech sought to expand its multimedia presence. The rise of social media and changing audience preferences highlighted the demand for more immersive, visual storytelling. Producing video content at scale, however, poses logistical and financial challenges. Traditional production methods require significant resources, from scriptwriting and filming to video editing. CTech needed a solution that could maximize its existing editorial content, boost engagement and tap into new revenue opportunities — all without overburdening its editorial team.
Recognizing the opportunity in AI-powered video automation, CTech sought a platform that could bridge this gap. Caledo was the clear choice, promising automated video transformation of text-based stories and seamless integration into CTech’s digital ecosystem.
Strategy
CTech embraced a comprehensive approach: “AI-Driven video, everywhere.” The goal was to seamlessly integrate video across platforms to maximize content reach and audience engagement. The strategy was implemented in three key areas:
Solution
Adopting Caledo’s platform was a seamless process. After a quick setup, CTech was up and running with customized video shows and newscasts seamlessly generated from their editorial content, with no effort on their part.
Caledo’s AI-driven platform streamlined video creation by automatically analyzing CTech’s text stories and generating high-quality video newscasts with minimal human intervention. From creating scripts for engaging conversations, insightful interviews and dynamic discussions to editing the final video, the platform handled the entire process.
The platform’s robust quality control mechanism ensured accuracy and consistency, maintaining content safety and preventing misrepresentation.
With automation handling the heavy lifting, Elihay Vidal and his team could focus on journalism and editorial strategy, while Caledo handled content repackaging.
Results
The impact of Caledo’s adoption was immediate and profound:
Conclusion
By adopting AI-powered video automation, CTech has successfully expanded its content strategy while optimizing resource use. The rise of AI in news delivery is reshaping the publishing landscape, as more publishers look for scalable, cost-effective solutions for video content. In this new environment, AI-driven solutions are no longer a luxury but a necessity. CTech’s success with Caledo demonstrates how AI can complement editorial efforts, enhancing both audience experience and business sustainability.
Looking ahead, CTech plans to introduce additional video formats, more AI hosts, and AI-driven panel discussions.
On a personal note, Elihay Vidal is experiencing an unexpected side effect of his AI-driven fame: people are now asking him about what his digital counterpart "said" in the latest newscast. For him, it’s both amusing and gratifying to see his AI double delivering news at scale, allowing him to focus on the bigger picture
Caledo is an AI-powered News Experience Platform designed to help media publishers leverage their editorial content to boost audience engagement and create new revenue streams.
Visit caledonews.com or reach out to info@caledonews.com to tap into your video opportunities today.
Dina Shatner is co-founder and CEO of Caledo
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