How Can the Traditional Media Cut it With Gen Z?

Posted Friday, June 21, 2019 10:30 am

Jacob Granger | journalism.co.uk

In the backdrop of rising social media usage in young audiences and declining trust in the media, news organisations are looking at the best ways to convert Gen Z social media users into engaging and paying news consumers.

For The Times though, younger audience is ‘business as usual’.

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How Can the Traditional Media Cut it With Gen Z?

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