The CBS Broadcast Center, nestled a block from the Hudson River in the Hell’s Kitchen neighborhood of New York City, is home to several venerable news institutions including “60 Minutes” and “CBS Evening News.” But on the building’s second floor, a digital upstart has been trying to do something new within the confines of a decades-old news institution: Build an always-on news brand that doesn’t fall into the trappings of endless cable news shout-a-thons on one end and cheap, forgettable social news clips on the other.
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