How CNN Will Pitch Its 'New Wire' Appeal to Newspapers Starting Today

By: Joe Strupp CNN appears to be pulling out all the stops for its three-day summit with newspaper leaders that begins today, in which the network hopes to sign on clients for its new wire service.

The all-expenses-paid gathering of at least 30 newspaper editors includes the likes of New York Daily News Editor Martin Dunn and Susan Goldberg of The Plain Dealer in Cleveland.

A preliminary agenda obtained by E&P indicated the cable news network will promote all aspects of coverage, from investigations to politics, international news, and business.

The agenda stated:

Monday, December 1

7:00 pm
Cocktail Reception

7:10 pm
Welcome Address
Jim Walton, President, CNN Worldwide

7:20 pm
Opening Remarks
Susan Grant, Executive Vice President, CNN News Services

7:30 pm
Dinner

9:30 pm
Evening concludes

Tuesday, December 2

8:30 am
Continental breakfast begins

9:00 am
Sessions begin

Session I: CNN Worldwide Overview
Ken Jautz, Executive Vice President, CNN Worldwide
Tony Maddox, Executive Vice President & Managing
Director, CNN International
Potential Session Producer: Scot Safon

10:00 am
Session II: CNN Presents Documentaries & Investigations
Jon Klein, President, CNN/US and/or Mark Nelson, Vice President & Senior Executive
Producer, CNN Productions

11:00 am
15-Minute Break

11:15 am
Session III: CNN?s Issue #1
Chris Peacock, Editor, CNN Money
Ali Velshi, Senior Business Correspondent & Host of ""Your $$$$""

12:00 pm
Lunch

12:30 pm
Session IV: Political Report Card Panel

1:30 pm
Session V: Technology Show & Tell
Frank Barnett, Vice President, CNN Satellites & Transmissions; Arnie Christianson, Operations Manager, CNN Satellites & Transmissions; John Courtney, Vice President, CNN News Media Group

2:30 pm
Session VI: CNN.com & iReport KC Estenson, Senior Vice President/General Manager, CNN.com
Lila King, Senior Producer, CNN.com


3:30 pm
Session VII: CNN Wires
Richard Griffiths, Editorial Director, CNN
Ed Stephen, Senior Vice President/General Manager,
CNN Newsource Sales Potential Producer: Ed Stephen

4:30 pm
Seminar concludes

7:00 pm
Cocktail Reception

7:30 pm
Dinner

9:30 pm
Evening concludes

Wednesday, December 3
9:00 am
CNN Studio Tour & CNN.com Tour (optional)

Before 12:00 pm
Attendees depart