How Contently’s Content Marketing Funds Investigative Journalism

Anyone paying close attention to the sub-headline of theGuardian’s recent piece on corrupt justice might have caught something unusual: “Divorced mother Margaret Besen tells her five-year struggle to get justice, just one story in the hundreds of judicial transgressions across the U.S. revealed in a Guardian and Contently Foundation for Investigative Reporting collaboration.”

Just what is the “Contently Foundation for Investigative Reporting” and how does a content marketing startup, Contently, fit with investigative reports at the Guardian? It turns out that the Foundation was launched a little over a year ago, funded largely by the startup that was founded in 2010.