How Digital Publishers Can Impress Media Buyers

Posted
By: Katie Risch | MediaPost

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven business (at least the premium, guaranteed side) in which the main challenge is having a sales force that is top of mind for all of the possible ad spenders.































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