How Facebook Becomes the Biggest Player In Advertising's $540 Billion World

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By: Ben Elowitz | AdAge.com

Facebook will replace online display advertising as we know it. It will save digital media by reversing the commodity pricing trend. And it will become the highest grossing media property in history.

Believe me? If you're one of the investors who was burned by Facebook's disappointing IPO, you might not be so bullish. At a multiple of 28X last year's earnings, Facebook's offering price presumed fast-growing and scalable revenue streams.































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