How Forbes is "Making the Business as Big as the Brand" in Digital

Posted Tuesday, March 29, 2016 9:05 am

Chris Sutcliffe | The Media Briefing

As Forbes Media's CEO Mike Perlis put it, Forbes Magazine is a visual shorthand for success in business.

When a film needs to show that its protagonist has hit the big time, it does so with a spinning Forbes Magazine landing on a glass-top coffee table. Association with Forbes' brand is a third-party signifier of success.

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How Forbes is "Making the Business as Big as the Brand" in Digital

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