In January media consultant Mario Garcia wrote that 2016 would be “the year of (more and better ) video” and argued that “Video should be central to any newsroom’s digital strategy.” Last month, Facebook CEO Mark Zuckerberg said in his keynote to the Mobile World Congress that “we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.” And his company is tweaking their algorithm to privilege video more and more.
Doing video right can be expensive and resource intensive, and we’ve largely seen big newsrooms (BuzzFeed, Huffington Post, Washington Post) and video-centric start-ups (AJ+, NowThis) lead the way.
Comments
No comments on this item Please log in to comment by clicking here