Last Monday evening, Fusion lead anchor Jorge Ramos went live from the Iowa Caucuses, updating viewers of the results of the first contests of the presidential nomination battle. But Ramos wasn’t on TV or on Fusion’s website: His reports that night were streamed on his Facebook page, where one hourlong stream attracted about 7,000 concurrent viewers and nearly 3.6 million views since Feb. 1.
The Iowa video streams were just the latest for Ramos and his “America with Jorge Ramos” production team, which has been experimenting with Facebook video for the past four months. In that time, Ramos has managed to grow his Facebook following from 190,000 fans to more than 1.5 million today.
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